Updates are available Correction dated 2016-12-22

Click to view Correction: https://doi.org/10.1057/s41262-016-0017-1

Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector

Crossref DOI link: https://doi.org/10.1057/bm.2016.7

Published Online: 2016-03-04

Published Print: 2016-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark