Mapping customer journeys in multichannel decision-making
Crossref DOI link: https://doi.org/10.1057/dddmp.2014.24
Published Online: 2014-06-19
Published Print: 2014-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wolny, Julia
Charoensuksai, Nipawan
Text and Data Mining valid from 2014-04-01