The new (and ever-evolving) direct and digital marketing ecosystem
Crossref DOI link: https://doi.org/10.1057/dddmp.2014.58
Published Online: 2014-12-23
Published Print: 2014-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stone, Merlin
Text and Data Mining valid from 2014-10-01