Can marketing automation be the glue that helps align sales and marketing?
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.27
Published Online: 2015-06-16
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Redding, Shane
Text and Data Mining valid from 2015-04-01