Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.51
Published Online: 2015-11-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boon-Long, Supond
Wongsurawat, Winai
Text and Data Mining valid from 2015-11-16