Dawn of the digital age and the evolution of the marketing mix
Crossref DOI link: https://doi.org/10.1057/dddmp.2016.3
Published Online: 2016-02-22
Published Print: 2016-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jackson, Graham
Ahuja, Vandana
Text and Data Mining valid from 2016-02-01