Does advertising strategy matter in influencing mutual fund purchase?
Crossref DOI link: https://doi.org/10.1057/fsm.2014.29
Published Online: 2015-03-25
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dey, Dipanjan Kumar
Chauhan, Yogesh Kumar
Chakraborti, Rajdeep
Text and Data Mining valid from 2015-03-01