How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model
Crossref DOI link: https://doi.org/10.1057/fsm.2016.2
Published Online: 2016-03-15
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fortunato, John A
Text and Data Mining valid from 2016-03-01