Online relationship marketing and affective customer commitment – The mediating role of trust
Crossref DOI link: https://doi.org/10.1057/fsm.2016.5
Published Online: 2016-06-13
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boateng, Sheena Lovia
Narteh, Bedman
License valid from 2016-06-01