The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services
Crossref DOI link: https://doi.org/10.1057/fsm.2016.8
Published Online: 2016-06-13
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moin, S M A
Devlin, James
McKechnie, Sally
License valid from 2016-06-01