Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
Crossref DOI link: https://doi.org/10.1057/jibs.2014.69
Published Online: 2015-01-22
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bahadir, S Cem
Bharadwaj, Sundar G
Srivastava, Rajendra K
Text and Data Mining valid from 2015-01-22