Optimal allocation of digital marketing budget: The empirical Bayes approach
Crossref DOI link: https://doi.org/10.1057/jma.2014.14
Published Online: 2014-11-21
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tkachenko, Yegor
Text and Data Mining valid from 2014-09-01