Dynamic segmentation of loyalty program behavior
Crossref DOI link: https://doi.org/10.1057/jma.2014.2
Published Online: 2014-06-12
Published Print: 2014-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Allaway, Arthur W
D'Souza, Giles
Berkowitz, David
Kim, Kyoungmi
Text and Data Mining valid from 2014-03-01