Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
Crossref DOI link: https://doi.org/10.1057/jma.2015.1
Published Online: 2015-03-02
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Alemany Oliver, Mathieu
Vayre, Jean- Sébastien
Text and Data Mining valid from 2015-03-01