From consumer panels to big data: An overview on marketing data development
Crossref DOI link: https://doi.org/10.1057/jma.2015.2
Published Online: 2015-06-01
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Van Auken, Stuart
Text and Data Mining valid from 2015-03-01