Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management
Crossref DOI link: https://doi.org/10.1057/jors.2014.81
Published Online: 2017-12-21
Published Print: 2015-07
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Cao, Yuheng
Nsakanda, Aaron L
Diaby, Moustapha
License valid from 2015-07-01
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=tjor20