Spinning liabilities into assets in place marketing: Toward a new typology
Crossref DOI link: https://doi.org/10.1057/pb.2014.21
Published Online: 2014-08-19
Published Print: 2014-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Avraham, Eli
Text and Data Mining valid from 2014-08-01