Nation brand personality and product evaluation among Japanese people: Implications for nation branding
Crossref DOI link: https://doi.org/10.1057/pb.2014.25
Published Online: 2014-08-20
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ishii, Kenichi
Watanabe, Satoshi
Text and Data Mining valid from 2014-08-20