From brand equity to place brand equity and from there to the place brand
Crossref DOI link: https://doi.org/10.1057/pb.2014.9
Published Online: 2014-05-27
Published Print: 2014-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Florek, Magdalena
Kavaratzis, Mihalis
Text and Data Mining valid from 2014-05-01