Practicing citizen diplomacy 2.0: “The Hot Dudes and Hummus—Israel’s Yummiest” campaign for Israel’s branding
Crossref DOI link: https://doi.org/10.1057/s41254-018-00111-5
Published Online: 2018-12-10
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Samuel-Azran, Tal
Ilovici, Betti
Zari, Israel
Geduild, Orly
Text and Data Mining valid from 2018-12-10
Article History
Revised: 14 September 2016
First Online: 10 December 2018