The Japan brand personality in China: is it all negative among consumers?
Crossref DOI link: https://doi.org/10.1057/s41254-019-00118-6
Published Online: 2019-02-09
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rojas-Méndez, José I.
Kannan, Dhanachitra
Ruci, Lorena
Text and Data Mining valid from 2019-02-09
Article History
Revised: 13 June 2018
First Online: 9 February 2019