Updates are available Erratum dated 2017-01-10

Click to view Erratum: https://doi.org/10.1057/s41262-016-0020-6

Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions

Crossref DOI link: https://doi.org/10.1057/s41262-016-0003-7

Published Online: 2016-09-14

Published Print: 2016-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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