The progression of brand orientation literature in twenty years: A systematic literature review
Crossref DOI link: https://doi.org/10.1057/s41262-016-0008-2
Published Online: 2016-09-06
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Anees-ur-Rehman, Muhammad
Wong, Ho Yin
Hossain, Mokter
License valid from 2016-09-06