Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes
Crossref DOI link: https://doi.org/10.1057/s41262-016-0009-1
Published Online: 2016-09-13
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chapleo, Chris
Clark, Paul
License valid from 2016-09-13