Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
Crossref DOI link: https://doi.org/10.1057/s41262-016-0011-7
Published Online: 2016-08-25
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shin, Hyunju
Casidy, Riza
Yoon, Alyssa
Yoon, So-Hyang
License valid from 2016-08-25