Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing
Crossref DOI link: https://doi.org/10.1057/s41262-016-0014-4
Published Online: 2016-09-15
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pinto, Mary Beth
Yagnik, Arpan
License valid from 2016-09-15