Brand jealousy and willingness to pay premium: The mediating role of materialism
Crossref DOI link: https://doi.org/10.1057/s41262-016-0016-2
Published Online: 2016-11-11
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bıçakcıoğlu, Nilay
Ögel, İlkin Yaran
İlter, Burcu
License valid from 2016-11-11