YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
Crossref DOI link: https://doi.org/10.1057/s41262-017-0031-y
Published Online: 2017-03-06
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Huertas, Assumpció
Míguez-González, María Isabel http://orcid.org/0000-0002-0580-8493
Lozano-Monterrubio, Natàlia
Funding for this research was provided by:
Ministerio de Economía y Competitividad (CSO2012-34824)
License valid from 2017-03-06