Antecedents and outcomes of brand experience: an empirical study
Crossref DOI link: https://doi.org/10.1057/s41262-017-0040-x
Published Online: 2017-05-31
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Khan, Imran
Fatma, Mobin
License valid from 2017-05-31