Narrow, powerful, and public: the influence of brand breadth in the luxury market
Crossref DOI link: https://doi.org/10.1057/s41262-017-0043-7
Published Online: 2017-04-27
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Youngseon http://orcid.org/0000-0001-9187-4528
Wingate, Nikki
License valid from 2017-04-27