Customer segmentation based on store equity: What explains customer store preference?
Crossref DOI link: https://doi.org/10.1057/s41262-017-0049-1
Published Online: 2017-05-16
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gil Saura, Irene
Berenguer-Contrí, Gloria
Ruiz Molina, María Eugenia
Michel, Géraldine
Funding for this research was provided by:
Spanish Ministry of Education and Science (ECO2013-43353-R, ECO2016-76553-R)
License valid from 2017-05-16