Introduction to the special issue: Harnessing the power of brand and co-created innovation
Crossref DOI link: https://doi.org/10.1057/s41262-017-0052-6
Published Online: 2017-07-24
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Uncles, Mark
Ngo, Liem Viet
License valid from 2017-07-24