The impact of atypical product design on consumer product and brand perception
Crossref DOI link: https://doi.org/10.1057/s41262-017-0059-z
Published Online: 2017-07-06
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schnurr, Benedikt http://orcid.org/0000-0001-7561-5390
Funding for this research was provided by:
D. Swarovski KG
License valid from 2017-07-06