‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management
Crossref DOI link: https://doi.org/10.1057/s41262-017-0068-y
Published Online: 2018-01-18
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Roper, Stuart
Lim, Ming
Iglesias, Oriol
Text and Data Mining valid from 2018-01-01
Article History
First Online: 18 January 2018