Building corporate reputation through consumer responses to green new products
Crossref DOI link: https://doi.org/10.1057/s41262-017-0071-3
Published Online: 2017-09-11
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pritchard, Mark
Wilson, Theresa
License valid from 2017-09-11