20 Years of brand personality: a bibliometric review and research agenda
Crossref DOI link: https://doi.org/10.1057/s41262-017-0083-z
Published Online: 2017-12-06
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Radler, Viktoria Maria
License valid from 2017-12-06