Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity
Crossref DOI link: https://doi.org/10.1057/s41262-018-0092-6
Published Online: 2018-01-12
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Jung Eun
Hur, Songyee
Watkins, Brandi
Text and Data Mining valid from 2018-01-12
Article History
First Online: 12 January 2018