Cross-gender extension potential of luxury brands: a semiotic analysis
Crossref DOI link: https://doi.org/10.1057/s41262-018-0094-4
Published Online: 2018-01-17
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Veg-Sala, Nathalie
Roux, Elyette
Text and Data Mining valid from 2018-01-17
Article History
First Online: 17 January 2018