Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
Crossref DOI link: https://doi.org/10.1057/s41262-018-0101-9
Published Online: 2018-02-02
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schmidt, Holger J.
Baumgarth, Carsten
Text and Data Mining valid from 2018-02-02
Article History
First Online: 2 February 2018