How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Crossref DOI link: https://doi.org/10.1057/s41262-018-0103-7
Published Online: 2018-02-19
Published Print: 2018-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Avramova, Yana R. http://orcid.org/0000-0001-8189-4576
De Pelsmacker, Patrick
Dens, Nathalie
Text and Data Mining valid from 2018-02-19
Article History
Revised: 22 January 2018
First Online: 19 February 2018