Brand equity and firm performance: the complementary role of corporate social responsibility
Crossref DOI link: https://doi.org/10.1057/s41262-019-00155-9
Published Online: 2019-03-14
Published Print: 2019-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rahman, Mahabubur
Rodríguez-Serrano, M. Ángeles http://orcid.org/0000-0002-0353-1910
Lambkin, Mary
Text and Data Mining valid from 2019-03-14
Article History
Revised: 17 May 2018
First Online: 14 March 2019