Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data
Crossref DOI link: https://doi.org/10.1057/s41262-019-00156-8
Published Online: 2019-04-27
Published Print: 2020-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Feng, Yan
Yoon, Yeujun
Text and Data Mining valid from 2019-04-27
Article History
Revised: 2 February 2018
First Online: 27 April 2019