Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty
Crossref DOI link: https://doi.org/10.1057/s41262-019-00185-3
Published Online: 2020-01-07
Published Print: 2020-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dapena-Baron, Marta
Gruen, Thomas W. http://orcid.org/0000-0002-2982-9547
Guo, Lin
Text and Data Mining valid from 2020-01-07
Version of Record valid from 2020-01-07
Article History
Revised: 8 December 2019
First Online: 7 January 2020
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.