Building a unique brand identity: measuring the relative ownership potential of brand identity element types
Crossref DOI link: https://doi.org/10.1057/s41262-020-00187-6
Published Online: 2020-03-02
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ward, Ella http://orcid.org/0000-0002-9533-8690
Yang, Song
Romaniuk, Jenni
Beal, Virginia
Text and Data Mining valid from 2020-03-02
Version of Record valid from 2020-03-02
Article History
Revised: 16 November 2018
First Online: 2 March 2020