Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
Crossref DOI link: https://doi.org/10.1057/s41262-020-00189-4
Published Online: 2020-03-19
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bian, Xuemei
Haque, Sadia
Text and Data Mining valid from 2020-03-19
Version of Record valid from 2020-03-19
Article History
Revised: 13 March 2019
First Online: 19 March 2020
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.