The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Crossref DOI link: https://doi.org/10.1057/s41262-020-00193-8
Published Online: 2020-04-02
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nguyen, Thanh-Thao
Grohmann, Bianca
Text and Data Mining valid from 2020-04-02
Version of Record valid from 2020-04-02
Article History
Revised: 5 April 2018
First Online: 2 April 2020
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.