The impact of relational drivers on customer brand engagement and brand outcomes
Crossref DOI link: https://doi.org/10.1057/s41262-020-00198-3
Published Online: 2020-05-16
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nyadzayo, Munyaradzi W. http://orcid.org/0000-0003-0802-2119
Leckie, Civilai http://orcid.org/0000-0003-1200-0094
Johnson, Lester W.
Text and Data Mining valid from 2020-05-16
Version of Record valid from 2020-05-16
Article History
Revised: 19 June 2019
First Online: 16 May 2020