Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
Crossref DOI link: https://doi.org/10.1057/s41262-020-00205-7
Published Online: 2020-09-02
Published Print: 2020-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Iglesias, Oriol
Ind, Nicholas
Text and Data Mining valid from 2020-09-02
Version of Record valid from 2020-09-02
Article History
Revised: 24 July 2020
First Online: 2 September 2020
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