Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Crossref DOI link: https://doi.org/10.1057/s41262-020-00216-4
Published Online: 2020-11-23
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
César Machado, Joana http://orcid.org/0000-0003-3798-5299
Fonseca, Beatriz
Martins, Carla
Text and Data Mining valid from 2020-11-23
Version of Record valid from 2020-11-23
Article History
Revised: 17 February 2020
Accepted: 30 October 2020
First Online: 23 November 2020
Compliance with ethical standards
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.