Biomorphic visual identity of a brand and its effects: a holistic perspective
Crossref DOI link: https://doi.org/10.1057/s41262-020-00222-6
Published Online: 2021-01-12
Published Print: 2021-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vinitha, V. U.
Kumar, Deepak S. http://orcid.org/0000-0001-5451-075X
Purani, Keyoor
Text and Data Mining valid from 2021-01-12
Version of Record valid from 2021-01-12
Article History
Revised: 9 May 2020
Accepted: 13 November 2020
First Online: 12 January 2021
Compliance with ethical standards
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.